The engine that truly makes Roblox go is the army of developers who make its games. Accomplishments are awarded with badges, and a homepage keeps track of your games, which can tally in the hundreds. The basic structure of the games is the same: Players manipulate their avatars through virtual worlds to solve mysteries, build hotels, or slay aliens. Avatars are personalized, with virtually unlimited options for customizing their appearance (my daughter prefers hers to be eating a popsicle while hefting a sniper rifle). Here’s how it works: Players like my 10-year-old daughter create avatars, which they use to visit different games. If you’re a potential investor, it’s exciting. More than 31 million daily users engage with the free platform’s 12 million games (or “experiences,” in Roblox-ese), and in a regulatory filing ahead of its planned initial public offering, Roblox said users spent 22.2 billion hours on its site during the first nine months of 2020-an average of 2.6 hours a day.
If you do live with them, you may hear about nothing else. If you don’t live with teens and tweens, you may never have heard of Roblox.
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