Even back in 2015, the 100 million daily users visited at least one business profile each day. More than 60% of Instagram users often go on the platform to discover new products. In fact, it has been key to the success of countless businesses, as it can effectively help build brand awareness, drive huge traffic, boost engagement and sales, generate leads, and reinforce customer relationships.įrom 500 million users worldwide and 100 million active users per day using Instagram back in 2015, the platform has grown to a whopping 1 billion accounts and more than 500 million active users every single day. But Instagram has proven to be more than just a platform for maintaining personal relationships. Sara had always thought that Instagram was only a place where friends and family went to catch up and stay in touch. Soon she had a hard time selling anything on Amazon. They also tightened their restrictions on selling and increased fees for selling on their marketplace.
She once told a potential buyer of her brand that she wasn’t putting a lot of energy on Instagram because she’d rather focus on selling on Amazon, where everyone seemed to be going to buy everything.ĭespite the business being financially stable at the time, the deal fell through and then suffered a huge blow when Amazon started launching its own apparel and used her clothing ideas as their own.
Sara had an Instagram account for her apparel business - and it only had 200 followers back in 2015.
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